Get Almost Almost Anything - No/Yes

A ridiculously literal, ridiculously repeatable way to show what Uber Eats does and doesn’t get.

When Nils and I kicked off the Get Almost Almost Anything platform,
the first thing we wrote was a series of No/Yes ads. It was a ridiculously simple construct that
worked as posters, tv ads, even as copy on the Uber Eats bag.

The idea is now live in about one million outdoor executions, 40-odd product TVCs, and some of the most fun Uber Eats brand spots ever. And I’m allowed to say that because it was Harry & Max and Laura & Hannah who made those magical spots.

But the bit we’re most proud of is that our silly idea has gone international.
Maybe because it’s the easiest campaign to translate in history.

Here it is in Times Square. Paling in comparison to Morgan Stanley’s incredibly creative ads next to it.